Stand at the In-cosmetics International Fair

📞 CLIENT:

🔸 I need to store a lot of things: documentation, jackets, backpacks and all kinds of supplies needed at the fair.
🔸 At least 20 people should be able to gather at once with a certain degree of independence.
🔸 Certain elements should breathe an air of reuse and, for practical purposes, be reusable.
🔸 On top of that, we’re one of the smallest stands, in terms of square metres, at this international fair — but size shouldn’t get in the way of projecting a solid corporate message. We have 5 metres by 5 metres.
🔸 We need to make an impact in our international presentation.
🔸 Our values are solidity, given the company’s 100-plus years of history, combined with transparency towards the end client: we’ll market to you strictly what you need, with very substantial technical and human support.
🔸 We distribute chemical products for cosmetics — molecules, ultimately — and the message has to come across.

✅ RITUAL (A few months later)
🔹 To transform a square stand into a circular one, creating a clockwise timeline in which the company’s production process is interwoven, with a certain nostalgic air that explains its founding values.
🔹 A stand that had 2 closed sides and 2 sides open to the aisle. In a very theatrical way, those 2 sides open to the aisle have been broken away, and a suggestive point of access for the public has been created from the corner, generating a sense of total openness and making the stand far more expansive despite its small size.
🔹 A full explosion of colour, in line with the new corporate image being so skilfully led by Esther Alonso González, its Communication and Marketing manager.
🔹 Two opposing materials end up shaping the story: all the stone-like furniture, symbolising the company’s solid roots, resting on a colourful, entirely bare endoskeleton that symbolises the company’s values of transparency — where two people can establish a business relationship without barriers.

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