Dolce RITUAL Vita — the story of a creative opening

Winter felt long this year, a little sadder than usual. We were grateful for the always-needed rain throughout the winter, though its sheer abundance made the day-to-day feel a bit gloomier.

At RITUAL we awaited the arrival of spring with a certain excitement. It would be the start of a new and long-awaited season and, above all, the beginning of a new era for us.

We chose Saturday, March 21st for the opening of RITUAL’s new space — with the scent of spring, a Mediterranean aroma, and the taste of an Aperol Spritz.

Ritual Club

RITUAL’s new space is an exercise in styles. A place to work, to share with our clients, to visualize, to socialize and, why not, to live with hope, because behind the design lies the purpose of happiness and the magic of sharing.

And with the best and greatest purpose of sharing, of showing affection to all the attendees, we designed a long event — 8 official hours of opening, which turned into 12 hours — because when you’re having a good time and don’t even know why, the hours just fly by.

An opening set against the backdrop of the Amalfi Coast, in the Italian tradition, where in our Ritual Club we created the opening menu. And on this menu we find the star of the party, the RITUAL Spritz, a Spritz designed exclusively for our event by our bartender Max Vaitekhovskyi, which was the true sensation of the opening.

Throughout the entire event we were joined by Chef Luciano Marinelli, who together with his brother Stephano Marinelli filled the whole event with joy, surprises, opera songs, improvised dances, and took us on a journey through the most iconic and elegant scenes of 1960s–70s Italy.

Equipo Cards

And as any good event full of surprises should be, straight from Seville we were joined by the world and Spanish champion of ham carving, Jesús García, who delighted everyone with his unique art.

Ritual Video

The party started, shifted, and evolved, always with the same patina that accompanied us — an elegant, cinematic atmosphere, with the soul of the Riviera and echoes of La Dolce Vita, where every song was one more scene of the event.

And the people were happy, they connected, they smiled, they understood the purpose, they accepted the love we offered them and returned the affection. There were hundreds of hugs, full of gratitude and sincerity.